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    • Threads Research
    • Stitchs AI Training
    • Contact
    • Mark Michelson
Threads Marketing Research & Strategy
  • Threads Research
  • Stitchs AI Training
  • Contact
  • Mark Michelson

Don't get left behind, Train Your AI Today!

 

Are You Feeling Left Behind by AI?


They say AI will take the jobs of those who don't know how to use AI. 


Actually, AI won't take your job, but someone who knows how to use AI more effectively will. 


No worries, Stitchs will help you and your team learn new tricks to ensure your future. 


We help you learn how to train AI to be your faithful, obedient assistant, and avoid "workslop."

INTRODUCING STITCHS AI TRAINING & SOLUTIONS

We help people learn how to use AI effectively and ethically

We are committed to helping people learn how to use AI effectively and safely for work and personal use.


We take a hands-on approach to show you and your team how to think about using the latest AI tools to automate workflows that increase productivity and help organize your daily work. We teach how to build custom apps and orchestrate skilled autonomous AI agents while keeping humans in the loop to ensure quality and safety.


Masterclass cohorts for professionals and workshops for everyone, join one of our sessions online or in-person and take control of your AI.

Masterclasses for specialists in Marketing Strategy, Qual & Quant Research, CX/UX/UI, Data Analytics, Community Development, AI Education, and Conference / Trade Show Production

AI is best taught to specialists by someone who has experience in their field. Not someone from tech support. That's the definition of a Masterclass.


It's important to find a coach who understands your unique business challenges and has experience working in your field.


Mark Michelson has 40 years experience as an entrepreneur in the following categories:, 


  • Marketing strategy consultant
  • Qualitative research practitioner / moderator / ethnographer / analyst
  • Quantitative research analyst
  • Association/Community development & management
  • Conference and Event Production


As a subject matter expert, Mark shares more than AI tools and prompts, he shares his mindset for using AI effectively in these professions.


Learning AI is about understanding where and how to use AI, which tools are best suited to your use case, and how to stitch tools together to create automations where it makes sense.


Meet Mark Michelson

Mark Michelson, founder of Threads, is the founder and lead course creator for Stitchs.


Mark is a lifelong entrepreneur and connector who started and managed several research companies, trade associations, and is the founder/producer of CX Forums conferences. 


Mark is a tech pioneer in using advanced tools, platforms, and devices for his research and conference businesses. He has been using AI tools since 2011, when Microsoft BI was first released. 


Mark has extensive experience in a wide range of AI use cases including: quantitative & qualitative data analytics, marketing research, CX/UX design, vibe coding, creating agents, synthetic audiences, personas and digital twins.


As a UX researcher and trainer, Mark has developed a healthy habit of "pressure testing" new tech to ensure accurate and reliable results for his clients.



Platforms & Tools

Some of the AI platforms we teach

Be Notified of New Classes on Luma

Workshops limited to 30 participants to ensure engagement
CLICK HERE TO follow our calendar

Why USE STITCHS FOR AI TRAINING?

Hands-On, Personalized Training

Personalized live coaching in small cohort groups.


You’ll use live tools on actual work tasks and solve your toughest challenges.


You leave with a better understanding of 

  • AI first design thinking
  • Determining AI readiness
  • AI tool and solution landscape
  • Prioritizing implementation
  • Ensuring AI adoption with teams
  • Creating automated workflows
  • Context engineering
  • and, how to train your AI


We are platform agnostic and are not involved with selling software.


What to Expect

No hype. No theories. No "one-size fits all" solutions. No selling


Change the way you think about AI and learn how to train AI as your personal assistant. 


Learn how to customize real tools, create real workflows, and get reliable outputs.


Small cohort groups are formed on Zoom to support each other during and after classes.


All participants receive recordings, presentations from the classes, access to workflow prompts, and a digital certificate of course completion.

AI Workshops for Everyone

While our Masterclasses are designed for specialists, we also offer some Hands-On Workshops for all AI professionals and enthusiasts including:

  • How to Personalize Your AI
  • Vibe Coding - Live every month
  • Agent and App Building
  • Content Creation
  • Research and Strategy Planning


Workshops are conducted on Zoom in a meeting room with live interaction during the online classes. Mark also teaches free in-person workshops in Atlanta every month with The AI Collective.

Sign Up For Workshops on Eventbrite

Classes limited to 30 participants to ensure engagement
CLICK HERE TO BE NOTIFIED OF NEW CLASSES

Stitchs AI Training & Solutions

  • Hands-on AI training for marketing, CX, and research professionals and teams.
  • Real tools. Real workflows. Real outputs.
  • Learn AI-first thinking, AI strategy, and ensure AI adoption
  • Interactive Zoom meeting rooms allow small group cohort support
  • Two day online workshops 
    • 2 hours/day + homework
  • Custom workshops available

UPCOMING WORKSHOPS - SCHEDULE TO BE ANNOUNCED

Marketing & CX Masterclasses

Learn how to train AI tools find new customers and keep them

AI Strategy & Applications for Marketing Leaders

An AI roadmap that supports lead gen, content, and growth.
Leave with: 1-page strategy and 3 deployable LLM prompts + tool checklist.

AI Adoption & Solutions for CX Teams

Outcome: Human+AI CX workflows that reduce noise and speed recovery.
Leave with: Agent templates for triage and a pilot plan.

AI Lead Generation & CRM Automation

Outcome: Learn how to humanize your lead generation so you build authentic relationships with interested prospects.
Leave with: Agentic builds and workflows to find and nurture leads

AI for Event & Conference Producers

Outcome: Better attendee journeys, sponsor ROI, and post-event surfacing. Leave with: An event playbook and content repurposing workflow.


Marketing Research & Analytics Masterclasses

For senior level marketing researchers and analysts

How to Create and Use Synthetic Personas & Digital Twins

Outcome: Synthetic personas and digital twins you can interview and use for training before meetings
Leave with: 3 digital twins and a meeting-prep pack.

How to Create Synthetic Audiences for Survey Augmentation

Outcome: Validated synthetic segments to augment small or biased samples.
Leave with: A validation checklist and experiment plan.

How to Use AI To Find the Story in Unstructured Data

Outcome: Agents that read text, audio, images and surface prioritized insights.
Leave with: A working agent spec and sample outputs.


AI Workshops for Everyone

Learn New Ways to Use AI and Sharpen Your AI Skills

Create Your Own App with Vibe Coding

Outcome: MVP creation and roadmap to early users.
Leave with: An app prototype and go-to-market checklist.

Content Creation with AI

Outcome: Learn how to use Ai in assisting you in creating images, videos, podcasts, books, and stories
Leave with: Knowledge of latest apps for content creation including Canva, Gemini AI Studio, HeyGen, Notebook LM, Claude and more.

How to Train Your AI

Outcome: Confidence, safety, and practical daily benefits from AI.
Leave with: Understanding of AI tools and platforms, customization of your AI, setting tone and rules, reverse context prompts, create agents to automate tasks.

AI Made Easy for Seniors

Outcome: Confidence, safety, and practical daily benefits from AI.
Leave with: Understanding of how to think about AI, learn AI tools and platforms, customize your AI to setting tone and boundaries, reverse context prompts, 

Custom Team Training

Contact for quote

Tailored programs for enterprise and SMB — on-site or virtual. We align with your systems, compliance and brand voice.

Online classes are held on Zoom: 2 days, 2-hours per day. Recordings and slides provided.

Get Notified of New Workshops on Luma

Classes limited to 30 participants to ensure engagement
CLICK HERE TO FOLLOW OUR LUMA CALENDAR

Contact Us

Curious to learn more? Let's talk about it

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Stitchs AI Training & Solutions

Atlanta, GA, USA

mark@threadsmr.com


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