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Threads Marketing Research & Strategy
  • Threads Research
  • Stitchs AI Training
  • Contact
  • Mark Michelson

Founder & Chief Course Curator

Mark Michelson: researcher | strategist | practitioner | teacher

Helping people worldwide understand each other with a practical view of research, strategy, communities, and modern AI.


Mark’s mission since age 17 has been to help people understand each other. He does it by building research companies, teaching, organizing communities/associations, producing conferences, storytelling, songwriting, performing music, and by making work that’s human-first.


Mark has conducted thousands of workshops around the world in-person and online. He has taught subjects as diverse as; mystery shopping; use of mobile ethnography for understanding customers; defining metrics and creating analytic workflows for CX success; finding the story in unstructured data; setting up and managing global communities, and more. 


A frequent speaker among the research, AI and CX circuits, Mark has also enjoyed a decade as an adjunct professor with MBA classes on entrepreneurship.at University of Georgia, Kennesaw University, Georgia State University, and Georgia Tech.



Discover how Mark can help your business: SMB to Enterprise

Why trust Mark

  • 40+ years in customer discovery and VOC. Mixed method approach blending qualitative & quantitative for ad hoc studies for product development, brand experience service, and facility design, CX/UX/UI, brand communications, journey mapping, martech for GTM, value chain alignment.
  • Global practice across 22 countries with in-country work in 78 countries across six continents.
  • Clients include IBM, Google, Coca-Cola, Walmart, Microsoft, HP, Samsung, GM, Ford.
  • Co-founder: MSPA, MMRA, SMRA; board roles in QRCA; regional CXPA leader; Atlanta Chapter Founder, Regional Director, Head of Revenue on Global Leadership Team, The AI Collective.
  • Early AI adopter (using AI analytic tools since 2011; GenAI since 2022).


What Mark Will Do for Your Team

  • Turn messy insight into testable business moves.
  • Train teams to use AI effectively with the ability to replicate AI-assisted outputs consistently.
  • Design pragmatic pilots that scale.


Connect with Mark on LinkedIn

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