Our founder
Mark Michelson: researcher | strategist | practitioner | teacher
Helping people understand each other for 40 years, with a practical view of research and modern AI.
Mark’s mission since age 17 has been to help people understand each other. He does it by building research companies, teaching, organizing communities/associations, producing conferences, storytelling, songwriting, performing music, and by making work that’s human-first.
Mark has conducted hundreds of workshops around the world in-person and online. He has taught subjects as diverse as; mystery shopping; use of mobile devices for understanding customers; defining metrics for CX success; mobile ethnography; finding the story in unstructured data; setting up and moderating communities, and more.
A frequent speaker among the research and CX circuits, Mark has also enjoyed lecturing MBA classes on entrepreneurship.at University of Georgia, Kennesaw University, and Georgia Tech
Why trust Mark
- 40+ years in qualitative research, ethnography, and CX.
- Global practice across 22 countries. Travelled to 73 countries.
- Clients include Coca-Cola, Walmart, Microsoft, HP, Samsung, GM, Ford.
- Co-founder: MSPA, MMRA, SMRA; board roles in QRCA; regional CXPA leader; Atlanta lead, The AI Collective.
- Early AI adopter (analytics since 2018; GenAI since 2022).
What Mark Will Do for Your Team
- Turn messy insight into testable business moves.
- Train teams to use AI effectively with the ability to replicate AI-assisted outputs consistently.
- Design pragmatic pilots that scale.
