Unlock market potential through understanding
Bring Your Customer Stories to Life
Beyond signals from dashboards, get the whole story by observing and listening to your customers, prospects, and employees.
40+ Years Experience
Brands We Have Helped
Marketing Intelligence Solutions
Customer Insights & Understanding
Gain a deep understanding of your existing and prospective customers including their needs, wants, and behaviors.
Market Opportunity Analysis
Identify new markets and opportunities for growth, so you can expand your business and increase revenue.
Product Positioning Studies
Understand how your products are perceived in the market, so you can develop effective marketing strategies.
Social Media Analytics
Brand Reputation Management
Measure the impact of your social media marketing efforts and identify opportunities for improvement.
Journey Mapping
Brand Reputation Management
Brand Reputation Management
Visualize the customer journey to discover pain points and "speed bumps" on the path to purchase. Amplify positive moments of truth and smooth the journey.
Brand Reputation Management
Brand Reputation Management
Brand Reputation Management
Monitor and manage your online reputation, so you can protect your brand image and maintain customer trust. Audit customer experiences in-store and online.
Marketing Research INSIGHTS & STRATEGIC PLANNING
We Deliver Results, Not Just More Data
- B2B or B2C, it starts with your business objectives. What do you need to solve?
- From your objectives, we work together to define an approach and timeline for research design.
- Threads manages global fieldwork and data collection, conducts interviews & surveys, analyzes data, and presents clear, usable customer truths that drive brand, product, CX, and marketing decisions.
- Our typical workflow:
- Stakeholder interviews: management, employees, customers.
- AI Assisted Situation Analysis: rapid scanning for competitors, trends, signal pulls.
- Human fieldwork (ethnography, IDIs, FGIs, mobile diaries).
- Custom reporting on our templates or yours.
- Experience mapping: pain points → moments of truth → opportunity plays.
- Practical data-driven recommendations are prioritized so you can make effective changes within 30 days.
Market Research Services
Product Development Research
Identify true customer needs and preferences, so you can develop products that meet their needs and increase sales.
Market Segmentation
Identify and target specific customer groups, allowing you to tailor your marketing efforts and improve sales.
Competitor Analysis
Stay ahead of the competition with detailed insights into your competitors' strengths and weaknesses.
Customer Satisfaction Surveys
Understand what your customers think about your products and services, so you can make improvements and increase loyalty.
Brand Awareness Studies
Measure the effectiveness of your branding efforts and identify areas for improvement.
Market Trends Analysis
Stay up-to-date on the latest industry trends, so you can make informed business decisions.
MARKETING INSIGHTS & STRATEGY + AI TRAINING & SOLUTIOnS
Threads Reveals the Stories. Stitchs Weaves the Solutions.
Prefer to go DIY using AI?
Get AI training for marketers, researchers, data analysts, CX/UX professionals, and conference organizers from the pros at Threads with Stitchs AI Training & Solutions.
Together, Threads + Stitchs help you weave actionable insights into your products and services to create lasting relationships with your customers, prospects, employees.
High touch understanding + Learning high tech skills = Profitable ROI
Threads + Stitchs work together to weave AI into your marketing solutions.
What solutions are you seeking?
We're here for you
When you have important marketing questions, you need answers you can trust.
Get in touch with Mark Michelson for a complimentary strategy session.
Threads Marketing Research & Strategy
1006 Morgans Landing Dr, Atlanta, GA 30350, USA
Mark Michelson 404-308-7173 mark@threadsmr.com
